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As all these people become publishers – and even more become blog readers – the nature of the material being produced has moved into the realms of politics, professions and consumerism.

For example, “Engadget” is one of the more popular blogs, a daily review of newfangled and exciting gadgets.

Blogs and Blogging in business are relatively new, so new that there simply are no rules.

If there were rules, they would be changing and evolving too rapidly to codify.

The best anyone can say is “here is some advice based on what is working today, combined with a good dollop of common sense.”

As a result, this topic fits the What No One Ever Tells You series format perfectly!

Despite their “newness,” blogs have rapidly proven themselves in business.

They serve several functions valiantly, including: communicating with customers, potential customers, and other stakeholders, as a research tool to help uncover what is being said about you, your company, your competitors, and your industry, and even as a type of broadcast medium as some are making significant money by monetizing blog traffic through advertising and other means.

Instead of offering our advice on blogs and blogging in business, in this book we offer advice from 101 people who are successfully harnessing the power of blogging.

作者简介：

Ted Demopoulos's first business ventures began in college and have been continuous ever since. His first professional computer work was in 1984 when he helped work his way through graduate school by programming. In 1986 Ted joined Apollo Computer where he worked as a consultant and educator. He stayed a couple of years beyond the takeover by Hewlett-Packard, and then, in 1990, he founded Demopoulos Associates. He has been very fortunate since then to be able to work on a number of exciting projects worldwide. Ted holds a BA from Dartmouth College and an MS from the University of New Hampshire. He lives in Durham NH with his wife, two children, and dog. More information about Ted is available at www.demop.com.

Preface xi

PART 1　THE BASICS

1. What Is a Blog?

2. Blogging Is Communicating

3. Comments--Essential to Blogs?

4. Blogging Platforms and Blogging Software

5. The Three Types of Blogs

6. The Value of Blogging

7. Why Should Companies Monitor Blogs?

　8. One Example of Great Blogging Results

　9. How Many Readers Do You Need for Success?

　10. The Importance of Writing Well

　11. Dave Taylor on Successful Business Blogging

　12. Common Sense and Blogging

　13. What Is a Podcast?

　14. What Is a Videoblog?

　15. Introducing Social Media to an Organization

　16. It's All an Experiment

PART2　SOME BUSINESS USES OF BLOGS AND PODCASTS

　17. BIogs as Sales Research Tools

　18. Using BIogging to Learn to Write Well

　19. Blogs as Reference Tools

　20. Knowledge Management

　21. Blogs for Local Businesses

　22. Internal Blogs Help Teams Communicate

　23. Blogs and Public Relations

　24. Building Great Business Relationships through BIogging

　25. Position Yourself as an Expert

　26. Btogging for Business Relationship Quality

　27. Blogs and Podcasts at 800-CEO-READ

28. Blogs Humanize Companies

29. Blogging for a Big Company

30. Creating Buzz with BIogs

31. Marketing with Content

32. Blogging Interns

33. BIogging and Your Career

34. Book Blogs

35. A Blog as a Web Portal

36. CEO Blogs

37. Real Estate Blogs

38. Lawyer BIogs 65

PART 3　PLANNING YOUR BLOG

39. Blogs and the Big Picture

40. Three Key Questions to Answer When Planning Your Blog

41. The Who, How, What, Where, and When of Blogging

42. Five-Plus Tips to a Better Blog 73

43. Common Mistakes Professionals Make with Their Blogs

44. Quarterly Blog Reviews and Editorial Calendars

45. Practical Blogging

46. How to Figure Out the Content Dilemma

47. Does Your BIog Stink?

48. Blogs and Podcasts in the Enterprise

PART 4 MAKING MONEY

49. Can I Make Money Blogging?

50. Tips for AdSense and Other Advertisements

51. E-commerce and Blogs

……

PART 5 PROMOTING YOUR BLOG AND TRACKING STATISTICS

PART 6 PODCAST SPECIFIC TOPICS

PART 7 OTHER BLOG AND PODCAST CONSIDERATIONS

PART 8 THE FUTURE

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书籍介绍

As all these people become publishers – and even more become blog readers – the nature of the material being produced has moved into the realms of politics, professions and consumerism. For example, “Engadget” is one of the more popular blogs, a daily review of newfangled and exciting gadgets.

Blogs and Blogging in business are relatively new, so new that there simply are no rules. If there were rules, they would be changing and evolving too rapidly to codify. The best anyone can say is “here is some advice based on what is working today, combined with a good dollop of common sense.” As a result, this topic fits the What No One Ever Tells You series format perfectly!

Despite their “newness,” blogs have rapidly proven themselves in business. They serve several functions valiantly, including: communicating with customers, potential customers, and other stakeholders, as a research tool to help uncover what is being said about you, your company, your competitors, and your industry, and even as a type of broadcast medium as some are making significant money by monetizing blog traffic through advertising and other means. Instead of offering our advice on blogs and blogging in business, in this book we offer advice from 101 people who are successfully harnessing the power of blogging.