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Introduction

Chapter 1 Regional Culture and Spiritual Engine for the Economic and So Development of Zhejiang Province

1.1 The Origin of the Problem

1.2 Characteristics of the Regional Development Pattern of Contemporary Zhejiang

1.2.1 Government-Improved Model of Regional Institution Innovation and Economic and So Development

1.2.2 The People-Induced Model of Regional Institution Innovation and Economic and So Development

1.3 The Marginal Area of the Planned Economy and People-Induced Spiritual Motivation

1.3.1 A Question that Needs Clarification

1.3.2 The Marginal Area of the Planned Economy and the Self-Entrepreneurial Spirit

1.4 Large Population with Limited Land and the People-Induced Spiritual Motivation

1.4.1 Influence of the Natural Environment on the Spirit

1.4.2 The Contradiction between People and Land and the Spirit of Self-Entrepreneurship

Chapter 2 The Cultural Tradition of"Striving for Practical Results" and the Zhejiang's Economic and So Development

2.1 The Spirit of"Striving for Practical Results" and the Contemporary Phenomena of Zhejiang Economic Society

2.1.1 The Spirit of"Striving for Practical Results" under the Planned Economy

2.1.2 The Spirit of"Striving for Practical Results" Since the Reform and Opening-up

2.2 Regional Great Tradition and the Cultural Spirit of "Striving for Practical Resultr/>

2.2.1 A Dilemma That is Hard to Justify

2.2.2 The Confucian Cultural Tradition and the Spirit of "Striving for Practical Resultr/>

2.3 Regional Folk Tradition and the Cultural Spirit of "Striving for Practical Resultr/>

2.3.1 Practice of the Folk Industry and Commerce and the Spirit of"Striving for Practical Resultr/>

2.3.2 The Folk So Psychology and the Spirit of "Striving for Practical Resultr/>

Chapter 3 The Cultural Tradition of Industry and Commerce and the Economic and So Development of Contemporary Zhejiang

3.1 Great Cultural Tradition of Industry and Commerce of Ideologistr/>

3.1.1 Industry and Commerce Being Equally Important

3.1.2 Four So Classes Engaging in Different Work Share the Same Purpose of Being Conscientiour/>

3.2 Little Traditions of Folk Industrial and Commer Culture

3.2.1 Little Folk Cultural Traditions as Life Policy

3.2.2 Little Cultural Industrial Traditions of Zhejiang Folkr/>

3.2.3 Little Cultural Traditions of Commerce of Zhejiang Folkr/>

3.3 Cultural Tradition of Industry and Commerce and Path of Zhejiang's Economic and So Development

3.3.1 Regional Cultural Tradition of Industry and Commerce and Contemporary Zhejiang Economic Evolution

3.3.2 Regional Cultural Tradition of Industry and Commerce and the Development of Contemporary Zhejiang Society

3.4 Differences in Traditional Business and Contemporary Relations with Economic and So Development in Zhejiang, Huizhou and Shanxi

3.4.1 Comparison of Traditional Commer Culture in Zhejiang, Shanxi and Huizhou

3.4.2 Cultural Traditions of Businessmen in Zhejiang, Shanxi and Huizhou, and the Contemporary Political Environment

3.4.3 Features and Subsequent Effects of Zhejiang, Huizhou and Shanxi Merchants' Cultural Traditionr/>

3.4.4 The Evolution and Expansion of the Cultural Tradition of Zhejiang Merchants in the Contemporary Era

Chapter 4 Trust, So Network and Zhejiang's Economic and So Development

4.1 Particularistic Trust and Family Culture in the Region of Zhejiang

4.1.1 Family Culture, Particularistic Trust and Differential Mode of Association

4.1.2 Family Culture and Particularistic Trust Pattern in the Region of Zhejiang and Their Revival

4.2 Trust Pattern, Network of Relationships and Economic and So Behaviors in Contemporary Zhejiang

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