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　　《中公版·2014全国硕士研究生统一考试MBA、MPA、MPAcc管理类专业联考：英语（2）预测模拟试卷（*版）》包括十套全真模拟试卷与一本详尽的答案解析。试卷根据英语（二）考试的趋势，不仅涵盖了阅读理解的两种新题型，还扩大了图表与漫画作文的比例，有利于考生在备考过程中有的放矢，取得事半功倍的效果。答案解析详尽，尤其侧重对考生解题思路的点拨，有助于考生举一反三，在练习中掌握提高分数的技巧。

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　　Section II　Reading Comprehension

　　Part A

　　Directions: Read the following four texts. Answer the questions

below each text by choosing A, B, C or D. Mark your answers on

ANSWER SHEET 1. (40 points)

　　Text 1

　　Publicity offers several benefits. There are no costs for message

time or space. An ad in prime-time television may cost 500,000 or

more per minute, whereas a five-minute report on a network newscast

would not cost anything. However, there are costs for news

releases, a publicity department, and other items. As with

advertising, publicity reaches a mass audience. Within a short

time, new products or company policies are widely known.

　　Credibility about messages is high, because they are reported in

independent media. A newspaper review of a movie has more

believability than an ad in the same paper, because the reader

associates independence with objectivity. Similarly, people are

more likely to pay attention to news reports than to ads. For

example, Women’s Wear Daily has both fashion reports and

advertisements.　Readers spend time reading the stories, but they

flip through the ads. Furthermore, there may be 10 commercials

during a half-hour television program or hundreds of ads in a

magazine. Feature stories are much fewer in number and stand out

clearly.

　　Publicity also has some significant limitations. A firm has

little control over messages, their timing, their placement, or

their coverage by a given medium. It may issue detailed news

releases and find only portions cited by the media and media have

the ability to be much more critical than a company would

like.

　　For example, in 1982, Protect & Gamble faced a substantial

publicity; problem over the meaning of its 123-year-old company

logo, A few ministers and other private citizens believed that the

symbol was sacrilegious. These beliefs were covered extensively by

the media and resulted in the firm receiving 15,000 phone calls

about the rumor in June alone. To combat this negative publicity,

the firm issued news releases featuring prominent clergy that

refuted the rumors, threatened to sue those people spreading the

stories, and had a spokesperson appear on Good Morning America. The

media cooperated with the company and the false rumors were

temporarily put to rest. However, in 1985, negative publicity

became so disruptive that Protect & Gamble decided to remove

the logo from its products.

　　A firm may want publicity during certain periods, such as when a

new product is introduced or new store opened, but the media may

not cover the introduction or opening until after the time it would

aid the firm. Similarly, media determine the placement of a story;

it may follow a report on crime or sports. Finally, the media

ascertain whether to cover a story at all and the amount of

coverage to be devoted to it. A company-sponsored job program might

go unreported or receive three-sentence coverage in a local

newspaper.

　　21. The author mentions all of following advantages of publicity

except　　　　　　 .

　　[A] having no costs

　　[B] having attentiveness

　　[C] having high credibility

　　[D] having high profitability

　　22. The second paragraph indicates that people are more likely to

believe stories　　　　　　 .

　　[A] in a newspaper than in a women’s daily

　　[B] in a newspaper than in a magazine

　　[C] in an independent newspaper than in a dependent

newspaper

　　[D] in a magazine than in a local newspaper

　　23. According to the passage, which of the following statements

is true?

　　[A] A firm can control and time publicity accurately.

　　[B] A firm can neither control nor time publicity

accurately.

　　[C] A firm can either control or time publicity accurately.

　　[D] In most cases a firm can control and time publicity

accurately.

　　24. The example in Para. 4 is intended to demonstrate　　　　　　

.

　　[A] the power of publicity　 [B] the victim publicity

　　[C] the terrible effect of rumors　[D] the vulnerability

　　25. The passage implies that　　　　　　 .

　　[A] the placement of a story is not quite important

　　[B] the report of a crime may not be true

　　[C] local newspapers are not interested in company-sponsored

program

　　[D] publicity is not always necessary

　　Text 2

　　Among the many ways in which people communicate through speech,

public speaking—also called oratory—has probably received more

study and attracted more attention than any other. Politicians

campaigning for public office, salespeople presenting products, and

preachers delivering sermons all depend upon this form of public

communication. Even people who do not make speaking a part of their

daily work are often asked to make public speeches: students at

graduation or at pep rallies, for instance, or members of churches,

synagogues, clubs, or other organizations. Nearly everyone speaks

in public at some time or other, and those who perform the task

well often become leaders.

　　Public speaking is not informal conversation between two

people—nor is it free discussion in a small group or seminar.

Speaking becomes public speaking when a person addresses a group of

more than one, without interruption, and takes responsibility for

the words and ideas being expressed. Public speaking always

includes a speaker who has a reason for speaking, an audience that

gives that speaker its attention, and a message meant to accomplish

a purpose.

　　There are many reasons for speaking in public. An orator may hope

to teach an audience about new ideas, for example, or provide

information about some topic. Creating a good feeling or

entertaining an audience may be another purpose. Public speakers,

however, most often seek to persuade an audience to adopt new

opinions, to take certain actions, or to see the world in a new

way.

　　Public speakers usually know well in advance when they are

scheduled to make an address. Consequently, they are able to

prepare their message before they deliver it. Sometimes, though,

speakers must deliver the message unprepared, or off the cuff, such

as when they are asked to offer a toast at a wedding reception or

to participate in a televised debate, or interview. Spontaneous

speaking of this type is called extemporaneous, or impromptu

speaking.

　　When they do not have to speak extemporaneously, most speakers

write their own speeches. Politicians and business executives

sometimes employ professional writers who prepare their speeches

for them. These professional writers may work alone or in small

teams. Although the speaker may have some input into the contents

of the speech, the writers sometimes have a great influence over

the opinions expressed by their employers. Regardless of how a

speech is prepared, the person who delivers it is given credit for

its effect upon its hearers.

　　26. According to the passage, public speaking ________.

　　[A] is performed merely by politicians, sales-people and

preachers

　　[B] is one of the most important ways communicating through

speech

　　[C] is not only an informal conversation but also a free

discussion

　　[D] is a kind speaking performed by the public

　　27. All of the following are mentioned as possible purposes for

public speaking EXCEPT _______.

　　[A] to bring out a good feeling and amuse the listeners

　　[B] to publicize new ideas or broadcast some information

　　[C] to convince the audience of something or persuade the

audience to do something

　　[D] to show off one’s eloquence in public occasions

　　28. Public speakers ________.

　　[A] often deliver speeches to the audience extemporaneously

　　[B] are usually not able to make preparations in advance

　　[C] are not able to deliver a speech without preparation

　　[D] usually prepare their message ahead of schedule

　　29. The phrase “off the cuff” (Line 3, Para. 4) most probably

means ________.

　　[A] off the subject　　 [B] at random

　　[C] without preparation　　[D] out of breath

　　30. We can infer from the passage that the employed professional

writers ________.

　　[A] always work in groups to prepare speeches for their

employers

　　[B] are given credit for the effect of the speech upon the

audience

　　[C] usually have no input into the contents of the speech

　　[D] may have indirect influence upon the listeners

　　……

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《中公版•2014全国硕士研究生入学统一考试MBA、MPA、MPAcc管理类专业学位联考:英语(二)预测模拟试卷(1月联考指定用书)》包括十套全真模拟试卷与一本详尽的答案解析。试卷根据英语（二）考试的趋势，不仅涵盖了阅读理解的两种新题型，还扩大了图表与漫画作文的比例，有利于考生在备考过程中有的放矢，取得事半功倍的效果。答案解析详尽，尤其侧重对考生解题思路的点拨，有助于考生举一反三，在练习中掌握提高分数的技巧。 点击链接进入旧版 ：

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