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  • ISBN:9780735200395
  • 作者:暂无作者
  • 出版社:暂无出版社
  • 出版时间:1998-11
  • 页数:224
  • 价格:66.30
  • 纸张:胶版纸
  • 装帧:平装
  • 开本:32开
  • 语言:未知
  • 丛书:暂无丛书
  • TAG:暂无
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  • 原文摘录:点击查看

内容简介:

  What's the single biggest obstacle salespeople face?

Resistance.

In Zero-Resistance Selling, five of the most respected sales

authorities in America have joined together to prepare the first

and only customized application of Psycho-Cybernetics to overcome

all types of sales resistance.

Any sales representative or sales management professional can use

Maxwell Maltz's high-powered battery of mental training exercises

to enhance selling ability and get immediate results. Topics

include conquering call reluctance, creating your own

zero-resistance selling environment, anticipating and eliminating

stalls and objections, selling effectively even when you're in over

your head, converting stress into power and zooming out of selling

slumps. Once learned, these durable techniques will last through a

lifetime of professional selling.

Lifting the art of sales to a whole new level, Zero-Resistance

Selling is destined to take its place alongside How to Win Friends

and Influence People, Think and Grow Rich and other perennials as

an all-time sales classic.


书籍目录:

About the Authors-V

About the Psycho-Cybernetics Foundation,Inc-Vii

Preface-ix

Introduction-xiii

Chapter One

Chapter Two

Chapter Three

Chapter Four

Chapter Five

Chapter Six

Chapter Seven

Chapter Eight

Chapter Nine

Chapter Ten

Chapter Eleven


作者介绍:

  Dan S. Kennedy, William T. Brooks, Matt Oechsli and Jeff Paul,

four of the nation's most successful business educators and

self-improvement authors, are founding board members of The

Psycho-Cybernetics Foundation, Inc. Pamela Yellen is CEO of the

Prospecting and Marketing Institute.


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其它内容:

编辑推荐

  The inspiration for Zero-Resistance Selling is

psycho-cybernetics guru Maxwell Maltz. Although Maltz died in 1975,

the book is written in Maltz's voice by five sales and

psycho-cybernetics experts: Dan S. Kennedy, William T. Brooks, Matt

Oechsli, and Jeff Paul and Pamela Yellen. The book outlines a

self-improvement program designed to help sales professionals

overcome low self-esteem using Maltz's own techniques for

reprogramming the subconscious mind. Coauthor Kennedy writes that

the goal of Zero-Resistance Selling is to create "a new kind

of selling experience, free of all the resistance and obstacles

manufactured inside the mind, and free of the resistance served up

by prospects who sense insecurity on the part of the

salesperson."


书籍介绍

What's the single biggest obstacle salespeople face? Resistance. In Zero-Resistance Selling, five of the most respected sales authorities in America have joined together to prepare the first and only customized application of Psycho-Cybernetics to overcome all types of sales resistance. Any sales representative or sales management professional can use Maxwell Maltz's high-powered battery of mental training exercises to enhance selling ability and get immediate results. Topics include conquering call reluctance, creating your own zero-resistance selling environment, anticipating and eliminating stalls and objections, selling effectively even when you're in over your head, converting stress into power and zooming out of selling slumps. Once learned, these durable techniques will last through a lifetime of professional selling. Lifting the art of sales to a whole new level, Zero-Resistance Selling is destined to take its place alongside How to Win Friends and Influence People, Think and Grow Rich and other perennials as an all-time sales classic.


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